Overcoming obstacles and fueling a dream, our guitars sprang up...

I don't know if you already know, but the brand was born from an idea that came from a dream. Soon, we turned this dream into reality, certainly after a lot of effort and commitment from the team. Come with me, I'll tell you this story from the beginning.

The year was not 1991 but 2015 hehe, the co-founder woke up in the middle of the night, in a cold sweat and with a picture in his head, he put this image on a scrap of paper beside his bed, turned off the lamp and came back sleeping.
When he woke up the other day, beside his bed was the drawing of what we know today as 91 Guitar's, “I remember looking at the original drawing for about 30 minutes in focus, and a movie played in my head” he reported.

There were many processes and meetings to be able to develop guitars for players who are passionate about their instruments, each 91 instrument is designed here in Brazil, designed, tested and then manufactured by Luthier and a specific custom factory.

As the brand is Brazilian, it couldn't stop there, upon arriving in Brazil, each instrument goes through a rigorous checklist that involves several steps with luthier, developed with the years of experience of the founders who are not entrepreneurs or merchants, but passionate about music and above all instrumentalists like you!

The first collection had very few  pieces that ended up with developers and some friends who believed in the dream from the beginning.
From then on, everything started to make sense, drawings, dreams, desires... The brand was born and the dream began to come true. the story continues.